When it comes to small business marketing, many strategies focus on short-term wins without much lasting impact.
But what if I told you your content could keep working for you long after you stop showing up? That’s the power of sustainable marketing with SEO and blogging.
Our Client: A Service Based Small Business Owner
When this client, a wedding photographer, inquired with us, she was burnt out, tired of constantly having to post to socials, and looking to diversify her marketing efforts so she could spend more time focussing on what mattered. She only had two blogs up at the time and hadn’t monitored her analytics when it came to her posts.
After deciding to take the leap, we worked with this client off and on for years writing 50+ blogs designed to attract her ideal customers. We optimized each post to varying keywords depending on her business goals for the coming months while also leaning into her brand voice and strengths as a wedding and elopement photographer.
Over time we built her a library of thoughtful, helpful content that aligned with the questions her audience was already searching for. Gradually she started gaining momentum and attracting her dream clients.
What Happened After She Paused
In December, this client wrapped up their last contract with us (for now). She paused all blogging and shifted her focus to other parts of her business such as a rebrand and other business maintenance.
But her blog?
It never stopped working for her.
Over the next 5 months, with no new content going up, her website continued to break personal traffic records bringing in a total of 1,620+ organic visitors from search engines alone.
That’s more than 1,000 people who found her website without ads, social posts or paid promotions. How could this be possible? Her blog posts were showing up where her dream clients were looking for her.
Why Sustainable Small Business Marketing Works
Blogging with SEO is a long game, but it’s one of the smartest small business marketing strategies you can invest in. Here’s why:
🌱It Builds Trust – People stumble upon your business when they’re looking to solve a problem, and you end up being the one to solve it.
🌱It lasts – Blog posts written years ago can continue to bring traffic to your website. Blog posts you write today can bring traffic to you for months and even years into the future.
🌱 It’s freeing – Though you do need to gain some credibility in the beginning, unlike social media, you don’t have to constantly post to stay visible.
This case study shows that good SEO is a non-negotiable for service based businesses. It’s a long term investment, not just a one-time task.
Ready to Market Your Small Business More Sustainably?
If you’re over constantly creating content that disappears in 24 hours, it might be time to start a blog for your business. Get on our waitlist for blogging services and check out our SEO audits!
And let’s get started on building content that works today and six months from now.
BTW
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